Associations

Advertising Association
http://www.adassoc.org.uk

American Marketing Association
http://www.ama.org

Chartered Institute of Marketing (UK)
http://www.cim.co.uk
The Institute maintains a useful Marketing Portal at http://www.marketingportal.cim.co.uk

Direct Mail Information Service
http://www.dmis.co.uk
The UK's leading source of information on the direct marketing industry.

Direct Marketing Association (USA)
http://www.the-dma.org
This site has white papers on specific topics relevant to the direct marketing industry.

Brands and New Product Development

http://www.brandknowledge.com
The site synthesises what's current in the world of branding, also has a good glossary in the Resources section, which includes other business terms as well.

http://www.interbrand.com
Another useful branding site. Numerous case studies available on topics such as corporate branding, package development, name development, brand valuation.

http://www.pdma.org
Website of the Product Development Management Association - the Association publishes the classic PDMA Handbook.

http://www.prtm.com/media/articles
Good articles in the Media Center section on product development and marketing, written by the consultancy Pittiglio, Rabin, Todd, McGrath.

Journals

Advertising Age (USA)
http://www.adage.com
Adage Dataplace - industry data including rankings e.g. Top 100 research companies, Top 200 brands.

Marketing Week (UK)
http://www.marketing.haynet.com
Rankings available - e.g. Top 200 marketing communications providers in the UK, World's biggest brands 1999.

The Marketing Department of Tilburg University, Netherlands has compiled a comprehensive list of marketing magazines and marketing journals at
http://marketing.kub.nl/magazine.htm and http://marketing.kub.nl/journal1.htm

List Brokers

http://www.institutelists.com
Good, wide choice of lists for rental provided by the Institute of Management and Administration (IOMA).

http://www.listbroker.com
Over 1.6 billion consumer and business names for rental. Mainly UK, although some European and some worldwide coverage.

Marketing for the Web

http://www.wilsonweb.com/wmt
The website of Web Marketing Today - all about Internet marketing and doing business on the Web. The InfoCenter has hundreds of great links to articles about effective web marketing.

Marketing Plans

http://www.infotoday.com/mls/jun99/how-to.htm
This hyperlinks to an excellent article on how to write a marketing plan for a library and information service.

One to One Marketing

http://www.1to1.com
The Peppers & Rogers Group website. This company is the global leader in developing, implementing and communicating customer development business strategies in the area of one to one marketing.

Primary Market Research

http://www.acnielsen.com
World's leading provider of market research. Information and analysis on consumer products and services industries.

http://www.esomar.nl
World Association of research professionals. Current searchable directory of 1500 research organizations online - updated monthly.

http://www.mori.com
Market and Opinion Research International - the largest independent research agency in the UK, does worldwide research.

Secondary Market Research

http://www.imrmall.com
International Market Research Mall. The first web-based community of market research providers. You can search, select, buy and view full text of market research reports online, from more than 50 international market research providers.

http://www.datamonitor.com
Market analysis experts, cover all industries on a global basis.

http://www.euromonitor.com
Global coverage - publishes more than 200 new market research reports a year.

http://www.freedoniagroup.com
Leading international industrial research company, publishing more than 100 studies a year.

http://www.frost.com
Website of Frost & Sullivan. As well as publishing comprehensive market research reports, the company now offers a Quick Data Service, which provides answers to clients' questions in a very short timeframe.

http://www.mintel.co.uk
UK's leading provider of consumer market research. Covers market, leisure, retail and financial intelligence. Some European markets also covered.

http://www.verdict.co.uk
Leading UK and European retail analysts.

Want to Know More About Marketing?

http://www.buseco.monash.edu.au/subjects/MKT/MTPonline/index.html
A full introductory online course in marketing from Monash University in Australia.

http://www.knowthis.com
Marketing Virtual Library - the Internet reference resource for all aspects of marketing, research, advertising, selling and promotion.

http://www.marketingmonthly.com
Good online resource for marketing, advertising and sales professionals. Also covers the basics of marketing.

http://www.marketingteacher.com
Site for those who want to learn more about marketing. Free 15 minute lesson on marketing every week. Many good links.

http://www.copywriter.co.uk/resource/marketingresources.html Wid
e variety of international links to associations, conferences, journals, regulatory issues, demographic information, targeting, media-planning buying.

List compiled by:
Helen Clegg
Market Analyst
RR Donnelley & Sons Company Europe
Triport 1, 3rd floor
Evert van de Beekstraat 30
1118 CL Schiphol Airport
The Netherlands

Page last updated: 1/9/06

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